The nature of hand-crafted soap utilises both science and art. With this re-brand and packaging project we set out to reflect this juxtaposition as well as injecting a small amount of wholesome happiness. Fair and Square makes high quality, luxury soap products for everyday use. They are passionate about soaping as a traditional craft and produce a beautiful product that is both good for your body and the environment. They use all natural ingredients, refraining from the chemicals and synthetic fragrances and value simplicity without compromising on quality.
Our solution for the rebrand was the ‘Happy Square’. Creating a personality for the brand - feel good, positive, friendly and with a slight cheekiness. Overall a feeling of truthfulness and connection and evoking as sense of both science and art. Fair and Square Soapery.