The Natural Co. are an online store for natural goods based in New Zealand. The goal for their branding project was to reflect the qualities of natural products - simple, pure, trustworthy, wholesome and with a quality/premium element. The solution was a strong, simple and stylish logo using a pure geometric typeface. The logo text is partially contained in an outline that evokes a retro stamp edge and pulls the text together into a tidy logo mark. A symbol and byline were also developed to appear alongside the logo and reinforce the brand values. Blind emboss printing, where possible, represents the idea of no toxins/nasties or the absence of chemicals. Stamps are also used on packaging and stationary. The Natural Co.