Becky Ollivier

The Natural Co.

The Natural Co. are an online store for natural goods based in New Zealand. The goal for their branding project was to reflect the qualities of natural products - simple, pure, trustworthy, wholesome and with a quality/premium element. The solution was a strong, simple and stylish logo using a pure geometric typeface. The logo text is partially contained in an outline that evokes a retro stamp edge and pulls the text together into a tidy logo mark. A symbol and byline were also developed to appear alongside the logo and reinforce the brand values. Blind emboss printing, where possible, represents the idea of no toxins/nasties or the absence of chemicals. Stamps are also used on packaging and stationary. The Natural Co.

  • Client: The Natural Co.
  • Project: Branding
  • Role in Project: Design, Print Management
  • Agency: Meke Design